Verified by GS1

Search the GS1 Registry Platform to look up the product information supplied by the brand owner to verify the product's identity.

Enter a barcode number/GTIN

This service is accessed through www.gs1.org

Trust and efficiency start with a valid ID.
Get product identity right with Verified by GS1.

We live in a world where data drives business. E-commerce websites offer millions of products to consumers—and billions of barcodes are scanned in physical stores every day. Unfortunately, retailers and marketplaces cannot confidently verify the products they sell using a single source of trusted product information. Now with Verified by GS1 you can answer the question: “Is this the product that I think it is”?

manufacturer efficiency

Efficiency for brand owners

  • Simplified data sharing process and faster time-to-market
  • Higher brand integrity by increasing data Quality visibility and gaining market insights
retailer efficiency

Efficiency for retailers

  • Reduced time and costs to gather and verify data and lower risks of GTIN misuse
  • Faster listing and overall optimised business processes
consumer trust

Trust for consumers

  • More reliable product information and richer experiences
  • Increased satisfaction and fewer returns